Privacy and Cookie Statement

1. General

This Privacy and Cookie Statement informs you about the way in which your personal data is collected and processed via the website (hereinafter referred to as the ‘Website’), and about the use of cookies on the Website. The specific way we deal with your data however depends also on the relationship that we have with you.

Lindemans Public Limited Liability Company, registered in the Crossroads Bank for Enterprises under number 0433.144.689 and whose contact details are listed under Section 12 (hereinafter referred to as ‘Lindemans’, ‘we’, ‘our’ or ‘us’), is responsible for the processing of the personal data we receive from you via the Website.

We operate in compliance with the EU Regulation of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, (hereinafter referred to as the ‘GDPR’).

This Privacy and Cookie Statement was last updated on the date mentioned above and may be amended from time to time, based among other things on new regulations or directives, or new practices and insights. We therefore recommend that you consult this Privacy and Cookie Statement on a regular basis, so that you are kept informed of the latest state of affairs.

2. Purpose of the processing

We use your data to improve the service you expect from us or to answer the question you raised.

When enrolling for an action or a competition, we use your data to be able to carry out and complete the action or competition, and, amongst other things, to contact the participants or winners.

If you have indicated by thicking the relevant box that you would like to be kept informed of these things, your data will be used in the context of our direct marketing activities, for instance to be able to send you our newsletter and/or to announce our actions, promotions or events.

We also use your data to manage our client and prospects database.

The information you provide us when registering for a brewery visit or event will only be used for that particular organisation and execution of such brewery visit or event. If the same or a similar event will be organised again on a later date, we will use your contact information in order to inform you about is so you do not need to miss it.

The Website uses cookies that we use to improve our internet service, among other things. More information on the use of cookies can be found below under Section 10.

Some personal data concerning access to the Website may be collected without being stored in cookies. It is used to facilitate the internet connection and to make sure that the visit to our Website goes smoothly. Lindemans is the only one that can consult this data and this only during the visit to the Website.

3. Data that we use and keep

Every time you visit the Website, we first ask you to confirm whether you have reached the minimum age for alcohol consumption. More information on this in

Section 9. We will also ask you to indicate your language preference each time.

We also record the following access information during every visit: 1) TCP/IP address; 2) the type and the version of your navigation system; and 3) the last window opened on the internet.

The other data that we collect through your use of this Website and that we use and keep are your name, surname, company, address, telephone number, mobile phone number and e-mail address.

Some data will be collected by using cookies; more on this in Section 10.

Please do not provide data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, or genetic data or data concerning health or your sexual orientation. If you provide this sensitive information, this means that you consent to the use of this information for the purposes for which you provided it.

4. With whom we share your data

We never sell your information to third parties for commercial or other purposes. The basic premise is that your data will only be used within Lindemans. Certain personal data will, however, be shared with third-party service providers who will process it, such as our promotional and marketing agencies and our IT, accountancy, auditing and legal service providers and insurers. The data may also be shared with:

- third parties for the purposes for which you have given specific permission; and

- third parties who provide services to you on our instructions (like subcontractors who assist us in our service provision to you, third parties who provide printing services and/or for the printing of personalised publicity, gift vouchers or other correspondence, postal and courier services for the delivery of the prizes won, the gift vouchers and, if applicable, other goods purchased), insofar as they have confirmed to us that they comply with the GDPR; and

- third parties whereby this sharing is imposed on us by law or other regulations, pursuant to a lawsuit or by a government/administration or pursuant to a judicial or arbitration award.

Finally, we are entitled to share the data if we believe that it is necessary or desirable to provide information about you in order to prevent physical damage or financial loss or in connection with an investigation into alleged or actual fraud or illegal activities.

5. Retention periods

In principle, all personal data are only retained for as long as necessary for the intended purpose. Our retention periods for this data depend on the purpose of your request. Please bear in mind that a longer retention period may be necessary because of a law or other regulations, pursuant to a lawsuit or government request or pursuant to a judicial or arbitration award. Your data is retained for our direct marketing activities until you let us know that you are no longer interested, and there is no other reason to keep it and use it. All electronic communication with you include an unsubscribe link. The personal data that you provide with a specific action, promotion or brewery visit in mind will be removed after the relevant event has ended, unless there is another ground for further processing (for instance, we will continue to use your e-mail address after the end of the competition in which you participated so that we can provide you with the newsletter for which you have subscribed).

6. Your rights

You have the right to access, rectify or change your personal data at any time. We would like to draw your attention to the fact that you are the only one who is responsible for the accuracy of the data you provide to Lindemans.

You can also ask us to limit the use of your data if the legal requirements are met. In that case, we will continue to store your data, but we will restrict the use of it.

You also have the right to be forgotten. We will delete the personal data without undue delay in the cases stipulated in the GDPR.

You also have the right to object to the processing of your data if you believe that there are serious and justified reasons for this. You are not entitled to object if this processing is necessary for the fulfilment of contractual obligations. As far as processing for direct marketing purposes is concerned, you can object at any time without justifying your decision.

You can obtain or have transferred the personal data that you gave us.

You can exercise your rights free of charge by sending your request to the e-mail address or postal address mentioned in Section 12, with a copy of your identity card as attachment for verification purposes.

You are entirely free to share or not to share your personal data with Lindemans. However, please be aware that it will be impossible to provide certain services or respond to certain requests if you do not give us your personal data and do not agree to its processing.

7. Security

Lindemans has taken appropriate and reasonable technical and organisational security measures in order to avoid the destruction, loss, forgery, changing of the data, prohibited access and incorrect communication to third parties as well as any other unauthorised processing of the personal data collected. You will, however, understand that we cannot guarantee that a data leak is altogether out of the question, despite the fact that we are doing our best to avoid this.

8. Other websites – pixels

Lindemans warns you that the Website contains pixels from Facebook, Twitter, YouTube and Instagram, as well as may contain links, hyperlinks or references to other websites that are not controlled or managed by Lindemans and to which this Privacy and Cookie Statement does not apply. These other social networks and websites have their own privacy and cookie provisions, which you must read carefully if you click through to them. Lindemans is not responsible for the handling of your personal data by these third parties and therefore cannot be held responsible under any circumstances. Please bear in mind that these third parties’ privacy and cookie provisions may also change regularly.

9. Minimum age

During every visit to the Website, Lindemans asks to confirm that the visitor reached the minimum age for alcohol consumption. We will never knowingly deal with, nor collect or process data from, minors under the age of 16 years without the consent of a parent or guardian. If, despite this, Lindemans has stored or used this information unwittingly and in good faith, we will remove it as soon as possible after we have been informed.

10. Cookies

11. Can you file a complaint?

We do our utmost to protect your information. Should something go wrong, despite this please contact us as soon as possible so that we can find an appropriate solution. You also have the right to file a complaint with the Belgian Data Protection Authority:

Data Protection Authority

Drukpersstraat 35, 1000 Brussels

Tel: +32 (0)2 274 48 00

Fax: +32 (0)2 274 48 35


12. Contact us about our Website and our Privacy and Cookies Statement

Lindemans values your opinion and any suggestions you may have regarding the Website and our Privacy and Cookies Statement. For questions or suggestions, please contact us at or by sending a letter to our registered office at Lenniksebaan 1479, 1602 Vlezenbeek, Belgium.